Product Description Madison by Zoya can be best described as the softest pale pink with a sheer, milky creme finish. Adds a clean, well-groomed look when worn alone or perfectly accents a French manicure. Brand Story Founded in 1986, Zoya focuses on high quality products for professional salons and spas. Zoya Nail Polish was the first to create a Big 3 free formula, placing an emphasis on the health and well-being of their clients.